

P R O F E S S
I O N A L . . . C O N T R O L L
E R S
HOW
TO USE THIS SITE (Advice to Browsers)
by Adrian W. Hollander, C.P.A., CISA, CIA, CBA, CFSA,
President of COMPLUS Inc. – Professional Controllers
send e-mail to: complusgrp@aol.com
The purpose of this site is to share information that we would otherwise have to send to you by fax or "snail-mail." We can now spend our time and money improving the content rather than reproducing obsolete "paper." We want to impress you and persuade you to join us, as a client or an associate, so we can help you to be a more effective competitor in your market. Our primary competitors are really individuals who are looking for full-time employment (where there really shouldn’t be a full-time job). We can do a better job for a lower price in this case.
Below there is a brief summary of the content of each page. To find what you’re looking for, scroll down the index focusing on the items marked in your community of interest. To view a specific page, click on either the name or the XX block. When you’re more familiar with this site, you may go directly from the index to an item. You may look at anything you wish. Each page provides a link back to (HOME) the main index. Some will provide links to related pages. To retrace your steps, simply click the "back-arrow" control on your browser tool bar. We hope that you will "bookmark" (add us to your FAVORITE places) the URL reference to our home page to make it easy for you to come back. This site will be undergoing improvement for a long time. The capabilities available on the internet are improving every few weeks. We are a constantly evolving entity ourselves. We’re going to try to help you keep up. We’ll share what we’ve learned how to do. (Even if you’re a big enough business to hire a full-time controller, don’t settle for a leader with less skill than any of us.)
At first a plain index was probably enough to figure out what was here. As more information has been added, though, we agreed that it had become harder to find what you’re looking for than we first thought. Generally we believe that most visitors to this site will fall into one (or more) of four general categories (communities of interest): (1) a prospective client, (2) a client currently being served, (3) a current associate, and (4) a person interested in becoming an associate. If you believe we should identify another "community," tell us; please send an e-mail. Of course, again, regardless of your general category, you may look at anything you wish. If you have insomnia, maybe we can solve that problem. Seriously, we believe in full disclosure. See if you can find another firm that will share as much. If there is something about us that you would like to know (and don’t see it, or can’t find it), tell us; please send an e-mail. If you believe that some issue should be categorized differently, tell us; please send an e-mail.
There is an e-mail reference on every page for your convenience. Please don’t be bashful. Submit constructive suggestions; they are very welcome. Compliments make us feel good, but they don’t help us to improve the site for you. Please tell us what you would like to see.
------- INDEX -------- Communities of Interest
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You're the "Captain" |
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We're the "Navigator" |
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The owner/CEO is “in charge” (the Captain). He/she is the decision-maker. He/she owns the checkbook. Yes, a good leader, especially in a free society, will take into account the interests of subordinates. The job of the Controller, like a “Navigator,” is to enable the “Captain” to run the business without feeling blindfolded. We will be the ally of the owner/CEO until we are rejected. We will assist the owner with his/her “agenda,” without being just a “yes-man.” We will refuse to do anything that is illegal or immoral (but we’ll stretch a point on fattening). -- We want invitations to the parties, too. |
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How to Use This Site |
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To see what issues that (we believe) are specific to your community of interest, click on one of the XX blocks. Some items are shared by more than one community. Remember you may look at anything you wish. Associates, there are a few additional instructions. |
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We admit it; this is promotional material. It’s intended to peak your interest in becoming a client or associate. You will want to know more, so look further. |
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Adrian W. (Ted) Hollander is the owner of COMPLUS and
(yes, self-appointed) leader of the group of Professional Controllers in the |
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Adrian W. (Ted) Hollander has written numerous articles (some of which have actually been published). Yes, this section is “vanity press.” The opinions expressed here are solely the opinion of the author and not necessarily representative of the views of any of the organizations that Mr. Hollander serves or to which Mr. Hollander belongs. |
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We are all seasoned pros. I’m sure that you will agree that our credentials are impressive. Associates -- Check the material being displayed periodically. Send changes as appropriate. Please send a portrait picture to include with your resume. You can e-mail a .JPG file or send a photo for cropping and editing. |
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The same questions are asked over and over and over: Who do we want to serve? |
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This is an article by Adrian W. (Ted) Hollander and derived from one he wrote for the (then) Illinois CPA Society Newsjournal published in June 1990. It describes the justification for the "part-time controller." |
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Accounting is often perceived as a cost to be reduced. If it’s done well, accounting is an investment. A good investment produces a positive return. Why continue with a bad one? A business will always pay for good accounting, one way or another. (Yes, this is a promotional piece.) |
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These
services are an example of what might be done by a COMPLUS Professional
Controller. Not all services are
appropriate in all circumstances.
There may be some other services that might be appropriate even though
they are not listed. In a spirit of
alliance with business ownership/leadership an appropriate set of
tasks/duties will be defined for each client case. |
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Our clients are valued references. |
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This article was written by Mr. Hollander to differentiate between the roles of the controller (especially a COMPLUS controller) and the "independent" CPA. Despite having similar basic skills, neither can (or should be permitted to) do both jobs at the same time. Conflict of interest is a serious matter. |
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This article was written by Mr. Hollander to differentiate between the roles of the controller (especially a COMPLUS controller) and a consultant. The reference is a joke, but illustrates the importance of "alliance" and avoidance of conflict of interest. |
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If we’re just like everybody else, we’re just a commodity. The differences among commodity offerings
are availability and price. We’re NOT
at commodity. |
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Accountants are in the "communication" business. (Ironically,
the stereotype is that we are not very good at it.) Our best role is to help
the owner to run the business without feeling blindfolded. The responsibility
for communication is "bottom-->up." A leader should never be
surprised by "bad news." Let’s encourage the business owner to
agree to deal with the news and not just to shoot the messenger." We try
not live down to the stereotype. |
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If we leave a client with no reason to come back, the engagement is over, but don’t make unnecessary work. Make the owner to feel like he/she is the only client we have, even though he/she knows better. |
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Two of the reasons for joining the group involve marketing. Producing just a name, address and phone number, by themselves, however, have very little value. A form accompanies the essay to expedite implementation. |
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We almost never inherit an accounting function that is well run and current. An owner who is satisfied with the accounting work just doesn’t shop for new help. When the going gets tough, … |
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Billing rates are never an easy subject to discuss! However ... |
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Read about interviewing and selling tips for talking to prospects (company owners). |
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If we “tell” the owner what to (or not to) do, might we be perceived as a challenger by the owner? |
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This is the full text. We’re still working on better use of electronics. Applicants, for now, print it, sign it, and mail it. |
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This is the full text. Associates, print it, attach rate schedule, get client’s signature, and mail it. |
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Two schedules: (1) for new clients, (2) for existing clients. We are a bargain. There are times when more may be justifiable. |
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The stereotype of an accountant will not pass this test, and many have not. |
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We want willing workers and team players, who will do as they are asked but stop short of being like a "lemming." |
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We want talented affordable, independent professional accounting services. |
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We want bankers who are as willing as we to be part of the solution and not part of the problem. |
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We want financial advisors who can be more help than just selling us investments
or insurance products. |
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We want skillful, reliable, consistent, proactive help. |
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We want someone who can deliver results. |
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We’re looking for a way to serve as an ally for the OWNER and a reason to start. |
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When starting a new job, the most appropriate day-1 work is to take "inventory." |
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This is a direct reference to the form accompanying "We Can All Sell of Each Other." |
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Examples of letters used for direct mail and responses to prospect inquiries, questions and objections. |
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Source: SWARTZ RETSON, a Professional Corporation -------------------- February 9, 1996 Any questions? Please call (219) 769-3616 or email to rswartz@pla-net.net |
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The owner should write his/her own business plan. For help, see a suggested outline -- included. For examples -- consider reading several prospectuses that can be obtained from almost any stock broker. |
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Selecting a Board of Directors is a set of very personal choices. |
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Here is the "portal" page. There are instructions for how to go and come back. Please tell us of other links you would like. |
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"Networking" is a very valuable skill for person in any profession. These event opportunities should be especially valuable. |
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send e-mail to: complusgrp@aol.com


